On May 13, a topic titled “HYBE has begun to erase NewJeans” was published on the Korean forum “theqoo”, drawing massive attention after less than an hour with almost 50,000 views and over 300 comments.
In particular, the topic compiled several articles demeaning NewJeans, from stating that ILLIT has surpassed NewJeans to saying that NewJeans’ brand reputation has hit rock-bottom.
Additionally, an article also referred to NewJeans as “older sisters” (unnies), as if trying to make NewJeans seem older than ILLIT.
Upon seeing these articles’ titles, many netizens couldn’t help but feel frustrated, accusing HYBE of dirty media play against NewJeans and calling the articles “sabotage”.
Below are some comments from netizens:
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- ILLIT’s average age >>> NewJeans’ average age, so who is the “older sisters” here?
- Such dirty media play
- HYBE, even if you try to erase NewJeans, do you think you can replace them with a counterfeit product? Do you really think the public is a bunch of idiots?
- Ugly action, I hope HYBE collapse soon
- Wow, so HYBE has been reduced to such a dirty level
Source: theqoo, Krb
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